See inspiring stories from organizations that already found their unique competitive positioning, and a visual and verbal manifestation of their vision.
I'm curious, always learning and writing, which leads me to some kind of joy in producing content, especially about experiencing a more creative life.
If you also have the feeling that something is broken in the way we run organizations today take a look at those articles. Maybe some of this can make our heart bit at the same frequency.
Some topics are just too difficult to talk about, or at least to start a conversation. So how about creating a "safe word" for that?
We all learn that a brand should be memorable, but that doesn't mean that the logo should be displayed everywhere.
Brands should be in a never-ending conversation with the zeitgeist, evolving to keep relevant. In that sense, the possibilities to create a brand playbook had grown a lot.
Brand is a gut feeling about a product, a service, or a company. It's a reputation.