You need to build trust and personal relationships with anyone involved with your brand because it's somehow related also to the core of your own identity.
You worked really hard to transform your idea into a service, and your service into a business. But none of this (not even a logo) is your brand. You need to make your essence tangible. A set of meanings, visuals, and verbal identity that truly communicate what you are offering, in a clear and soulful way.
You don't get off the bed every day just to move your disembodied mind to work. You work because you love it and know that what you give back to the world is great. So you need to find like-minded people, that will spark just joy, in a Marie Kondo way.
Your service is exclusive and unique, so you won't be targeting the whole universe, but a really specific (and special) kind of people that will value your offer. So you need a magnetic proposal, that connects exactly with what your audience is desperately already searching for.
To build a brand takes time, but to uncover its essence shouldn't be a life-long (or painful) quest. I can help you with that.Tell me how (now)
If you also have the feeling that something is broken in the way we run organizations today take a look at those articles. Maybe some of this can make our heart bit at the same frequency.
Some topics are just too difficult to talk about, or at least to start a conversation. So how about creating a "safe word" for that?
We all learn that a brand should be memorable, but that doesn't mean that the logo should be displayed everywhere.
Brands should be in a never-ending conversation with the zeitgeist, evolving to keep relevant. In that sense, the possibilities to create a brand playbook had grown a lot.
Brand is a gut feeling about a product, a service, or a company. It's a reputation.