What is Branding? | The Brave New Brand

What is Branding? Your brand is not your logo. There's a common misunderstanding between brands and logos. We commonly say that we are going to buy the "brand X" when we are actually referring to “product X”. Imagining the beginning of a new venture

The Brave New Brand | Articles | SOULFUL BRANDING

SOULFUL BRANDING. Category. See also. Start your journey today. hello@thebravenewbrand.com. Gisele Medeiros | 31 6 29125234. Utrecht, The Netherlands (but really everywhere)

About me

above all. Brand Strategist with 15+ years of international experience in Branding, Marketing, and Communication Strategy, I'm an Advertising professional with a Business Management MBA, Postgraduate degrees in Marketing and Psychology and Wellness Science


content and articles. ALL. CONTENT DROPS. ARTICLES. topics. VALUE-BASED PRICING. SOULFUL BRANDING. GENTLE PRODUCTIVITY. steward LEADERSHIP. BEAUTIFUL Strategy. Your business is one of a kind. Get help to shape and show your authentic brand. Start your journey today. hello@thebravenewbrand.com. Gisele Medeiros | 31 6 29125234. Utrecht, The Netherlands (but really everywhere)

Am I overusing my logo? | The Brave New Brand

Am I overusing my logo? Invisible Branding. We all learn that a brand. should be memorable, but that doesn't mean that the logo should be displayed everywhere. Oatly. , Swedish oat drink company, understood that the symbol is not central to assure brand


clear message. Position yourself with originality sharing a simple, clear, and true message, so people can relate and be passionate about your business. brand positioning and strategy. Using several branding tools and our ownpositioning framework, we going


connects exactly with what your audience is desperately already searching for. The branding journey. To build a brand takes time, but to uncover its essence shouldn't be a life-long (or painful) quest. I can help you with that. Clarity is the best strategy

The Brave New Brand

MENU. Shape and show. your business core. Brand Strategy for purpose-driven business. The world needs beauty. A branding process ultimately creates better business, giving back something beautiful to the world. Using research and a design thinking process

How flexible should be the brand playbook? | The Brave New Brand

How flexible should be the brand playbook? Flexible Branding. In the past, the brand playbooks were literal books, printed with super expensive materials that should display all the rules, fonts, and Pantone's color palette in exquisite, fail-proof

How to check if the brand message is clear? | The Brave New Brand

exercise, branding will always be also a sensitive and elegant mentorship process, asking the most important (and avoided) questions to reach and uncover the essence. But that doesn't mean that you can’t run a couple of tests to check for Clarity. One good way