We all learn that a brand should be memorable, but that doesn't mean that the logo should be displayed everywhere.
Brands should be in a never-ending conversation with the zeitgeist, evolving to keep relevant. In that sense, the possibilities to create a brand playbook had grown a lot.
Brand is a gut feeling about a product, a service, or a company. It's a reputation.
A strong brand is clear, compelling, memorable, unique and trustworthy.This article will easily help you to check that and adjust course when needed.
If your brand is new and you are in the first stage (building brand awareness) you’ll want to be as clear as possible.
Being so immersed makes it almost impossible to see it in perspective. Sounds familiar?