The Brave New Brand | Cases | What a Pickle & Love Game

It was created to generate closeness, intimacy and reconnection.

How to open the conversation for difficult subjects at work? | The Brave New Brand

The Intimacy chapter in the “. Great Wave Playbook. ” (a publication from. The House of Beautiful Business. ) brings some suggestions about it, among them creating a. “safe word”.

The Brave New Brand | Cases | Bem me Care

To address an absolutely intimate topic, humanized images were chosen, picturing natural and welcoming encounters, with the family at the center of the message. The color palette chosen added yellow, symbolizing warmth and hope.