How to write a slogan or tagline for a brand? | The Brave New Brand

One common doubt about clarity is how specific we need to be in the brand tagline. Inspirational taglines are much more interesting than the literal ones, and people usually dream about catchy, smart, and memorable phrases.

The Brave New Brand | Cases | Marcelle Stahelin

Thus, conflicts are mediated with more clarity, speed, balance, acceptance, and multiplicity of paths.


Take some distance to see yourself, your offer, and the people you want to help with clarity. deep dive research. Lots of research and good talks to immerse on: Report I: Competitors & Inspiration.

How to check if the brand message is clear? | The Brave New Brand

But that doesn't mean that you can’t run a couple of tests to check for Clarity. One good way to do that is the. 5 seconds test.


Clarity is the best strategy. A customized branding service will help you cut through the noise, reach the essence, and structure your unique roadmap to a better business, a soulful brand, and ultimately a more fulfilling work experience. Read more.

The Brave New Brand | Cases | Veronica Fossa

The first task was to bring clarity to all strategic reflections that Veronica had already been carried out about the future of her business.

Why are lifestyle businesses more profitable and professionally rewarding? | The Brave New Brand

Clarity to reach the Essence is the key to Simplicity. Finding our sweet spot is not simple (being there!) and showing ourselves proudly to the world is really not a cup of tea.

5 Steps to check if you are building a strong brand | The Brave New Brand

First of all, let’s clarify what we are considering as a brand. There's a common misunderstanding between brands and logos. The logo is not a brand, it’s a symbol for the brand, nor the product, or the company.

The Brave New Brand

A clear long-term strategy leads to a more smart, lean, and efficient execution, channeling your energy to what matters most, and creating confidence to share your work proudly. clarity.

About me

They lack clarity, strategy, foundation. That was definitely not what I wanted (AT ALL). So, after my second son was born I decided to solve my problem with the opposite of everything that I always did: I decided to do less.