How flexible should be the brand playbook? | The Brave New Brand

evolving, learning, and finding new ways to express themselves in distinctive (and sometimes quirky, my favorite ones) ways. Brand tensionality, like interesting people. There’s a. subtle balance between consistency and playfulness. in this matter that allows

The Brave New Brand | Cases | Veronica Fossa

as brand positioning, design, and visual identity. The result is an elegant yet strong brand. A mix between classic and futuristic, with plenty of room for playfulness with textures and sensations, strongly grounded on the concept of connection. In addition