Brand Strategist with 15+ years of international experience in Branding, Marketing, and Communication Strategy, I'm an Advertising professional with a Business Management MBA, Postgraduate degrees in Marketing and Psychology and Wellness Science, and a specialization…
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It was almost an oracle, carrying the blood and tears of all the marketing department and brand agencies that dedicated months and months to the task of having that set of rules approved. That obviously has changed with time.…
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Answering how much money the brand will bring to the organization next month or how much that marketing activation will sum into the brand value could be a heated discussion (at science fiction level sometimes) between marketing and finance.…
