How flexible should be the brand playbook? | The Brave New Brand

In a nutshell, there are no rules or one standard model anymore, and that’s the beauty of it! Good brands. are just like interesting and authentic people.

What is Branding? | The Brave New Brand

And that’s the beauty of it: the more uniform and consistent this mental image, the better the brand-building work is. In that sense, branding is the ongoing process to help businesses to build that. I really love this other definition from.

The Brave New Brand

The world needs beauty. A branding process ultimately creates better business, giving back something beautiful to the world.

5 Steps to check if you are building a strong brand | The Brave New Brand

And that’s the beauty of it: the more uniform and consistent this mental image, the better the brand-building work is. If the image is not consistent, a red flag can be pulled out.