Put a tag on it
The moment of delivering the price doesn't need to be awkward nor take too much time or energy. Normally service-based business with tailor-made arrangements evolve meetings, briefings, elaborative proposals and negotiations, that is, lots of time. Here's some strategies to make this process easier for both parts, once your client also value their time and need your price estimation as soon as possible:
If that’s difficult for your business model, you can always display different prices considering different arrangements. For instance, price X for individuals, price XX for organizations until 50 employees and XXX up to 100 employees. You can add more details so your client can evaluate where its initiative fits. You can lose the possibility to negotiate and persuade your client, but on the other hand, you don’t spend precious energy with clients that can’t afford your services at this moment.
In the first meeting, after showcasing all your expertise, assuring that you can cover your client's needs, you can always discuss a price range (considering that your client will surely negotiate in the lower part of your range). That already puts you both at the same page in terms of investments, saving valuable time, while giving you the flexibility to manage the offer considering your client’s needs.
The visual and the tone of voice that you use to communicate send a message to your clients about your price positioning. From the typeface to your color palette, every touchpoint is a statement of where you stand in terms of pricing. Take that into account when creating and building your brand strategy.
If you run a super specific business, with personalized offers, it’s always possible to keep blocks of content to elaborate your quotations as efficiently as possible. We can have an impression that taking time to send a quotation will make it feel more valuable in the eyes of the client, but in most cases it just shows a lack of organization skills or interest, making room for your prospect to search for other options.
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